3
Feb
Advertising and Sales in Any Kind of Economy
The economy is so complex, having such varied states and conditions and too wide a scope, that marketers have given it up as uncontrollable. In fact, it’s the other way around. The state of the economy can dictate what strategies a marketer would use to improve his or her business. In times of prosperity, of course, it’s a whole lot easier to do business because a prosperous people and country would hav18
Jan
The Name Game
Some people have claimed that sales is all about the name game. This is actually partially true and various aspects of it apply to various products. For example, the psychological play behind the use of a customer’s first name will work do its work in any transaction. On the other hand, name-dropping a brand is far more effective when selling clothing than it would be for talking someone into renting that roo16
Dec
When You Want the Best Sales Team
If you really want to be a competitive company, you have to hire the best people to do the things that you cannot, or those that can do what you do better. Even if your skills at management or sales are adequate, surrounding yourself with talent can be nothing but beneficial to the company. The problem is that hiring the best people is a competition as every person in the industry wants the same thing. Even hiring14
Oct
Salesman’s Etiquette
It doesn’t matter what industry someone is in or what the specific product is. There are just some things that a salesman should never get into or do. There are rules of “etiquette” that need to be followed, even if most customers don’t realize these actually exist. These should be part of the training of any sales personnel, though there are times when it can be glossed over in favor of mor26
Sep
Why Salesmen Push Accessories and Extended Warranties
Anyone that has worked sales will know that there are many aspects to the job that go beyond simple selling. However, while most of the aspects – probing the customer and closing the sale, for example – are covered, there are some that aren’t. One of these is the importance of selling warranties and accessories with every purchase. This process, known as upselling, is often mentioned when agents are being2
Oct
When it’s Time to Advance Your Selling Skills
How do you know when you need to advance your selling skills? Well, it isn’t something that can be answered by a simple “yes” or “no.” Also, it isn’t likely for you to get an answer to such a question overnight. Basically, it is something that you would be the last to know. Your customers are the ones who can easily gauge your selling skills, whether or not you are effective in carrying out your craft.23
Sep
Important Tips on How to Increase Sales Dramatically
Most companies say that you should focus on attracting new customers. However, recent studies show that it’s much better for you to encourage your existing customers to buy again. In other words, the best prospect for increasing sales is your current customers. Imagine this: you’ve been in the business for quite awhile and then there’s this new company that’s about to challenge your products17
Aug
Arm Yourself with the Right Selling Skills
Anybody can try to sell, but not all can close the sale. You may be gifted with eloquence, but you couldn’t get people to agree with what you say. That’s because it takes talent to be articulate, but to convince customers to buy from you is a skill you need to learn. It’s better if you can combine the two, but even those who weren’t born with communication aptitude can be trained how to be persuasive. Be co12
Jul
Keep The Customer Happy
Customers like to do business with people they like. What’s a great way to make someone like you? Make the customer or clients you have feel special. Use something like a contact manager to remember their birthday, how many children they have or the colleges their children go to. Use your contact manager to send an email or letter periodically to “touch” them over and over again. Do these things to stand6
Jun